A couple of weeks ago I wrote about the two types of Google Analytics configurations: the technical configuration and the functional configuration. I’ve been explaining the technical configuration with a series of posts called ‘Top Google Analytics Configuration Mistakes’. Now I’m finally going to tackle the functional configuration. Don’t worry; I’ve got more posts about […]
Google Analytics Configuration Mistake #3: Third Party Domains
One of Google Analytics’ great features is that it can track visitors across multiple domains. This is especially handy for all those folks using a third party shopping cart. Getting GA configured correctly to work with a third party domain is not overly complicated but there can be some issues. Here’s my list of the […]
Google Analytics Configuration Mistake #2: Query String Variables
In my previous post I discussed how an incorrect Default Page setting can cause a single page on your website to be counted as two different pages. That same concept is the driving force behind Common Google Analytics Configuration Mistake #2. If your website uses query string parameters you may be creating hundreds or thousands […]
Google Analytics Configuration Mistake #1: Missing Default Page
Setting the default page for your website is a simple configuration step that insures the quality of your Google Analytics report data is good. The default page for a website is the page shown to a visitor when they enter just the website domain into the browser’s location bar. If you type http://www.cutroni.com/ into your […]
Track your Google Analytics Changes
Whenever I work with a client the first thing I do is create a change log for Google Analytics. I create a very basic spreadsheet (usually suing Google Spreadsheets so I can share it with the client) and use it to record every modification I make to their GA settings. The file is not overly […]
Tools for Debugging Google Analytics
I spend lots of time working with Google Analytics. Over the past year I’ve discovered a number of tools that are helpful when debugging GA issues. Here is my list of must-have tools for the GA developer. If you have a tool that you think I should add to the list please let me know […]
How Google Analytics Tracks Third-Party Domains
Time for another installment of how to set up Google Analytics the right way! Today we’re going to talk about how to configure GA if your website spans multiple domain names. This is often the case if you’re using a third party shopping card. Just a note, I’m not going to get into the actual […]
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