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Analytics Talk

Digital Analytics for Business

Tools to Help Organize Google Analytics Events

Posted: March 18, 2012 7 Comments

I love event tracking. If you’ve never used Google Analytics event tracking here’s what you need to know: Event tracking is a flexible, data collection mechanism that you can use to track almost anything. From video players, to mortgage calculators, to mobile apps, events are a way to collect and count visitor actions. While the […]

Filed Under: Event Tracking Tagged With: events, Tips, tools, tricks

Adding Business Data to Google Analytics Data

Posted: October 28, 2008 126 Comments

I know the past week has been full of Google Analytics news, but I’m excited to tell you about something one of our team members created: Google Analytics Notes. For a long time we’ve wanted to add business data to GA to help keep track of marketing activities, industry news and GA configuration changes. These […]

Filed Under: Analysis, Resources, Tips Tagged With: Analysis, configuration, tools

New and Improved GA.JS Documentation

Posted: December 13, 2007 9 Comments

Along with some other features, Google Analytics today launched Google Analytics Custom Tracking. This is a new website (code.google.com/apis/analytics/, a section of code.google.com) that deals with the Google Analytics Tracking Code. The site does a nice job of pulling together information about ga.js and Event Tracking. Plus it has a snazzy movie of Avinash, what […]

Filed Under: Resources Tagged With: features, ga.js, setup, tools

SiteScan for All!

Posted: October 23, 2007 3 Comments

Google got a lot of attention last week when it introduced some really cool new features in Google Analytics. One of these features, Event Tracking, is enabled by a new version of the Google Analytics Tracking Code (GATC). This is a big change. Updating the GATC on our site can be a big project if […]

Filed Under: Uncategorized Tagged With: setup, tools

Google Analytics Short Cut

Posted: September 13, 2007 19 Comments

As some of you may have noticed, my book PDF e-book has been published! Google Analytics Short Cut hit the web on August 31 and is now available for purchase at O’Reilly’s website. In my opinion, and I’m a bit biased after writing for all those hours, it’s a pretty good deal for $10 US. […]

Filed Under: Uncategorized Tagged With: google-analytics, setup, Tips, tools

Introducing SiteScan

Posted: May 25, 2007 3 Comments

We all know that getting Google Analytics configured correctly is the key to getting good data for analysis. To help facilitate that process EpikOne has created a new tool called SiteScan. Originally we wanted a tool that would scan all pages and check for the tracking code. Believe it or not, missing tracking code is […]

Filed Under: Uncategorized Tagged With: google-analytics, setup, tools

EpikOne Google Analytics Setup Guide

Posted: April 10, 2007 6 Comments

This blog is almost one year old. In all that time I’ve tried to do two things: 1. create truly original blog posts, and 2. avoid hard selling you, the reader, on EpikOne. Heck, I haven’t even tried to soft sell you anything! Today that changes a bit. I’d like to talk about something that […]

Filed Under: Uncategorized Tagged With: google-analytics, tools

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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
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