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Digital Analytics for Business

Hits, Sessions & Users: Understanding Digital Analytics Data

Posted: February 5, 2014 11 Comments

Digital analytics data is organized into a hierarchy of hits, sessions and users.

We talk about data every day – sessions, visits, conversions, pages, hits, etc. etc. etc. But sometimes we fail to understand how all of these metrics fit together and where they come from. Let’s take a look at how digital analytics tools organize data. All digital analytics data is organized into a general hierarchy of […]

Filed Under: About Google Analytics Tagged With: Data, digital analytics data, digital analytics data hierarchy, unique visitors, users

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