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Digital Analytics for Business

Using Offline and Online data to drive Google Analytics Remarketing

Posted: July 15, 2014 Leave a Comment

Offline email actions can be captured with the measurement protocol as events.

The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]

Filed Under: Event Tracking, Remarketing, Tracking Tagged With: advanced, Event Tracking, measurement protocol, remarketing, universal analytics

Understanding Cross Device Measurement and the User-ID

Posted: April 10, 2014 18 Comments

The User-ID value must originate from your systems. It must eventually appear in the tracking code on your site or in your app. The User-ID will then be sent to Google Analytics with each data hit.

One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. […]

Filed Under: About Google Analytics, Universal Analytics Tagged With: configuration, cross device, universal analytics, user centric

How Universal Analytics will Drive Strategic Marketing

Posted: July 2, 2013 33 Comments

Universal Analytics: The next generation of Google Analytics

There’s more and more buzz growing around the next generation of Google Analytics, Universal Analytics. As it slowly rolls out, more and more people are talking about some really interesting applications. I thought I would take a moment to write another piece, grounded in a bit of reality, about how Universal Analytics is an analytics […]

Filed Under: About Google Analytics, Universal Analytics Tagged With: strategy, universal analytics

Tracking Ecommerce Transactions with Universal Analytics

Posted: March 22, 2013 15 Comments

Tracking Ecommerce Transactions

We all know that tracking business outcomes, or conversions, is absolutely critical. If you sell a product that means tracking transactions. Let’s walk through tracking ecommerce transactions with Universal Analytics. How Ecommerce Tracking Works In general, Universal Analytics ecommerce tracking functions the same way as the standard Google Analytics ecommerce tracking. Google Analaytics collects the […]

Filed Under: Ecommerce, Tracking, Universal Analytics Tagged With: ecommerce, Tracking, universal analytics

Tracking Websites with Universal Analytics

Posted: March 21, 2013 3 Comments

Universal Analytics is the evolution of Google Analytics. In addition to tracking mobile apps and almost any other device. Let’s tracking websites with Universal Analytics and demystify how the tracking works. Note: if you’re a beginner, and you just want to get started, all you need to know is this: get the Universal Analytics tracking […]

Filed Under: Tracking, Universal Analytics Tagged With: javascript, page tag, Tracking, universal analytics, websites

Migrating to Universal Analytics

Posted: March 21, 2013 31 Comments

Universal Analytics: The next generation of Google Analytics

Universal Analytics is the next generation of Google Analytics. Announced in October, 2012, and previously available in Beta form, it is now rolling out to all new Google Analytics users. Just to be clear, as of March 2013, Universal Analytics is a choice when you create a new web property. You can use the current […]

Filed Under: Universal Analytics Tagged With: custom dimensions, custom metrics, events, javascript, Tracking, universal analytics, website

Nurturing Your Customers & Business with Universal Analytics

Posted: November 6, 2012 47 Comments

Universal Analytics means User Centric Measurement in Google Analytics

Disclaimer: This is a personal post on a personal blog . I’ve been working in the analytics industry as a consultant for a few years and have gotten a feel for some of the challenges that business face. These are my personal ideas and do not reflect those of my employer. Now that all the […]

Filed Under: Analytics Strategy, Universal Analytics Tagged With: strategy, universal analytics, user segmentation

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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

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