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Analytics Talk

Digital Analytics for Business

Tools fo Debugging Urchin Software

Posted: September 1, 2006 4 Comments

I’ve been writing about Google Analytics a lot lately and think it’s time for an Urchin post. I know Urchin isn’t as new and exciting as Google Anlytics, but it is a fantastics web analytics package. It can process huge chunks of data quickly and provides great reporting at an amazing price. One of my […]

Filed Under: Uncategorized Tagged With: urchin

Page Titles Report for Urchin

Posted: July 5, 2006 Leave a Comment

I created a new ‘Page Titles’ report in Urchin. This report is similar to the ‘Content by Titles’ report in Google Analytics. The new report compares pages by HTML title tag rather than the path and file name. The only requirement for using this report is that you must use the UTM tracking method. You […]

Filed Under: Uncategorized Tagged With: urchin, Web Analytics

How to Import MSN Cost Data Into Urchin

Posted: June 23, 2006 Leave a Comment

Everyone talks about Google Analytics and its integration with AdWords. Sure, it’s really cool. But what about other CPC systems? People seem to forget that you can track AND import ALL CPC campaigns and cost data in Urchin. Yahoo!, AdWords, MSN… You can import cost data for all these services, that’s a feature that currently […]

Filed Under: Uncategorized Tagged With: urchin, Web Analytics

More Urchin Reports for Daypart Tracking

Posted: June 21, 2006 Leave a Comment

Yesterday I posted a custom Urchin report for tracking the success of Google AdWords ad scheduling (aka dayparting). Last night I decided to take the report one step further. The new report allows you to drill down from a campaign, to the Keywords within that campaign and finally to the hour of the goal conversion. […]

Filed Under: Uncategorized Tagged With: urchin, Web Analytics

Urchin Report for Daypart Tracking

Posted: June 20, 2006 Leave a Comment

Last week Google announced that AdWords would support ad scheduling. This means that you, as an AdWords user, can schedule exactly when your ads display. Here’s the official post from the AdWords team: Ad scheduling (also known as “dayparting”) lets you tell Google exactly when you want your ads to run, and more importantly — […]

Filed Under: Uncategorized Tagged With: adwords, marketing, urchin, Web Analytics

Set Your Data Free

Posted: June 13, 2006 4 Comments

One of my rants is about web analytics data. Not how accurate it is, but where it belongs. For the majority of people the default reports in a given web analytics package are completely adequate. New visitors, returning visitors, campaign tracking, click path analysis… they’re all very helpful and can be used to optimize your […]

Filed Under: Uncategorized Tagged With: google-analytics, Tips, urchin, Web Analytics

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