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Digital Analytics for Business

Understanding Cross Device Measurement and the User-ID

Posted: April 10, 2014 18 Comments

The User-ID value must originate from your systems. It must eventually appear in the tracking code on your site or in your app. The User-ID will then be sent to Google Analytics with each data hit.

One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. […]

Filed Under: About Google Analytics, Universal Analytics Tagged With: configuration, cross device, universal analytics, user centric

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