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Analytics Talk

Digital Analytics for Business

Hits, Sessions & Users: Understanding Digital Analytics Data

Posted: February 5, 2014 11 Comments

Digital analytics data is organized into a hierarchy of hits, sessions and users.

We talk about data every day – sessions, visits, conversions, pages, hits, etc. etc. etc. But sometimes we fail to understand how all of these metrics fit together and where they come from. Let’s take a look at how digital analytics tools organize data. All digital analytics data is organized into a general hierarchy of […]

Filed Under: About Google Analytics Tagged With: Data, digital analytics data, digital analytics data hierarchy, unique visitors, users

New: Managing Google Analytics User Permissions

Posted: March 11, 2013 21 Comments

Finally! For the first time EVER, yes, EVER, Google Analytics has made a change to it’s access controls and user permissions. Some may think Google Analytics user permissions is not a very sexy topic, but this is going to make a big difference to those that manage Google Analytics accounts. There are two big changes […]

Filed Under: Web Analytics Tagged With: administrators, Analytics, data governance, users

NEW! Google Analytics Mobile App Tracking: Data & Reports

Posted: June 29, 2012 19 Comments

Devices And Network Overview

The world of digital analytics has been changing fast, very fast! One of the primary drivers has been the development of mobile devices and apps. Google analytics has lagged in measuring mobile apps. It’s always done a good job at mobile web, but not mobile apps. But that all changes with Google Analytics Mobile App […]

Filed Under: Analysis, Ecommerce, Reporting Tagged With: active users, Analysis, app metrics, apps, mobile, path analysis, reporting, screen time, session duration, users

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Recent Posts

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