I created a new ‘Page Titles’ report in Urchin. This report is similar to the ‘Content by Titles’ report in Google Analytics. The new report compares pages by HTML title tag rather than the path and file name. The only requirement for using this report is that you must use the UTM tracking method. You […]
Content Optimization With Google Analytics, Part 1
We all know that Google Analytics provides great data to help optimize your AdWords spending. Heck, that’s why Google Analytics exists, to help you drive better traffic to your site using AdWords. But optimizing how people get to your site is just one side of the equation. Making sure they convert once they’re on your […]
How Google Analytics Tracks Third-Party Domains
Time for another installment of how to set up Google Analytics the right way! Today we’re going to talk about how to configure GA if your website spans multiple domain names. This is often the case if you’re using a third party shopping card. Just a note, I’m not going to get into the actual […]
How to Import MSN Cost Data Into Urchin
Everyone talks about Google Analytics and its integration with AdWords. Sure, it’s really cool. But what about other CPC systems? People seem to forget that you can track AND import ALL CPC campaigns and cost data in Urchin. Yahoo!, AdWords, MSN… You can import cost data for all these services, that’s a feature that currently […]
More Urchin Reports for Daypart Tracking
Yesterday I posted a custom Urchin report for tracking the success of Google AdWords ad scheduling (aka dayparting). Last night I decided to take the report one step further. The new report allows you to drill down from a campaign, to the Keywords within that campaign and finally to the hour of the goal conversion. […]
Urchin Report for Daypart Tracking
Last week Google announced that AdWords would support ad scheduling. This means that you, as an AdWords user, can schedule exactly when your ads display. Here’s the official post from the AdWords team: Ad scheduling (also known as “dayparting”) lets you tell Google exactly when you want your ads to run, and more importantly — […]
Tracking Dynamic Sites With Google Analytics
In a previous post I mentioned that Google Analytics now offers an installation guide to help users hit the ground running. To further help GA user’s I’m writing a number of posts about common installation and configuration issues. Stuff that I encounter often. Today I’m going to talk about dynamically generated websites. Dynamic websites use […]